World Cup football and the markets

The 2026 FIFA World Cup will be the largest edition in tournament history, expanding from 32 teams to 48 and bringing several nations to the global stage for the first time.

This is where these countries are located across the globe.

It is often claimed that a World Cup is good for retail profits (bars, restaurants etc). How is the impact on financial markets? One picture says it all.

Sources: Voronoi, Visual Capitalist, Marketdog